Table of contents

Introduction: Making a Vocabulary for <HTML>
Bradley Dilger and Jeff Rice

Chapter 1: Tarrying with the <head>: The Emergence of Control through Protocol
Thomas Rickert

Chapter 2: <b></b>: Exploring Rhetorical Convergences in Transmedia Writing
Sarah J. Arroyo

Chapter 3: alt: Accessible Web Design or Token Gesture?
Colleen A. Reilly

Chapter 4: English <A>
Jeff Rice

Chapter 5: A Style Guide to the Secrets of <style>
Brendan Riley

Chapter 6: An Accidental Imperative: The Menacing Presence of &nbsp;
Brian Willems

Chapter 7: The Evil Tags, <blink> and <marquee>: Two Icons of Early HTML, and Why Some People Love to Hate Them
Bob Whipple

Chapter 8: <frame>ing Representations of the Web
Michelle Glaros

Chapter 9: Breaking All the Rules: Using <hr> to Create Space in Online Writing Environments
Matthew K. Gold

Chapter 10: Body on <body>: Coding Subjectivity
Jennifer L. Bay

Chapter 11: <?php>: “Invisible” Code and the Mystique of Web Writing
Helen J. Burgess

Chapter 12: From Cyberspaces to Cyberplaces: <img>, Narrative, and the Psychology of Place
Rudy McDaniel and Sae Lynne Schatz

Chapter 13: <table>ing the Grid
Bradley Dilger

Afterword: <meta>: Casuistic Code
Cynthia Haynes